WELCOME TO THE ROCKWOOD HOTEL —
Rockwood Hotel & Spa is situated along the slopes of Mount Iwaki in Aomori, Japan. The 188-room onsen hotel offers breathtaking views of the Sea of Japan and the peak of Mount Iwaki amongst 400 hectares of stunning national park.

The Rockwood Hotel & Spa brand logo is inspired by the Aomori mountain. It features a simplified graphic for easy application to both digital and print collaterals. The jagged lines of the graphic alludes not just to the famed snow-capped mountains of the region, but also to the thick alpine landscapes of Aomori Prefecture.

We also utilized a secondary graphic that features the outline of Mount Iwaki to create a divider for most of the collaterals.